As the sharing and gig economies continue to grow, rules have changed to ensure that taxes are paid and that these areas are open and honest. Recent new platform regulations published in the UK specify thorough reporting obligations for platform operators, especially those allowing transactions between sellers and users. Based on the OECD’s Model Reporting Rules for Digital Platforms, these rules are very important for both platform owners and sellers to understand because they have a big effect on how transactions are reported to HMRC. This article investigates these new rules, their extent, and the obligations they place on digital platform providers.
The Foundation: OECD Model Rules
With regard to Sellers in the Sharing and Gig Economy, the UK’s rules mostly draw on the OECD’s Model Rules for Reporting by Platform Operators. These rules were first made public in 2020. They were later changed in 2021 to include a framework for international exchange and an optional module for the sale of goods. The OECD’s project seeks to guarantee that tax authorities have the required data to monitor income generated via digital platforms by means of a uniform approach to reporting across borders.
Key Definitions and Concepts
What is a Digital Platform
These rules revolve mostly around the notion of a “platform.” A platform is any piece of software, like a website or a mobile app, that lets sellers offer services or sell goods to users. This wide definition excludes software just used for processing payments, listing or advertising services, or sending users to other platforms; it encompasses platforms that also handle payments or enable transactions in other ways.
A “platform operator” is any person or business that lets sellers use all or part of a platform. This excludes sole traders that are sellers on the platform. A platform operator is responsible for a lot of the new rules because they are the ones who have to give HMRC detailed information.
Given the detailed reporting obligations that platform operators now face, it’s essential to work with specialised accountants for the technology industry who understand the unique challenges and can provide tailored advice.
Examples of Digital Platforms
UK platforms cater to the various needs of their visitors. Following are some of the digital platforms examples:
- E-commerce
- Content creation
- Business Collaboration
- Knowledge
- Learning
- Social media
- Gaming platforms
- Financial platforms
- Transportation and travel platforms
- Healthcare platforms
To navigate new regulations effectively, partner with our specialized accountants who provide expert guidance tailored to the unique needs of technology platforms, from e-commerce to medical professionals.

Reporting and Excluded Platform Operators
A “reporting platform operator” is a platform operator that either files its taxes in the UK or, if not, is based in the UK and manages its business there. Under the new guidelines, these operators have important reporting responsibilities.
On the other hand, an “excluded platform operator” is a platform operator whose whole business strategy does not let sellers profit or has non-reportable sellers. This exclusion is crucial since it determines whether a platform operator should follow the thorough reporting guidelines set out by HMRC.
Seller Categories
The rules add numerous types of sellers, each with varying reporting ramifications:
Seller: Any platform user who signed up during the reporting period to offer services or sell goods.
Active Seller: A seller who either sold goods or provided services during the reporting period and got paid for these activities.
Reportable sellers in the UK or a partner jurisdiction or those who have rendered services for the rental of immovable property in these regions fall into this category.
Sellers who fit particular criteria that absolve them from reporting are excluded. This covers vendors of more than 2,000 rental services for immovable property, governmental bodies, or companies registered on a public securities market. Furthermore excluded could be merchants having less than 30 sales transactions or less than €2,000 in total payments throughout the reportable period.
Due Diligence and Record-Keeping
The following due diligence policies are one of the main responsibilities of reporting platform operators. These processes create and manage systems to gather and validate data about sellers, including where relevant on property listings. The objective is to precisely identify reportable sellers. Once found, platform operators have to record all actions done and gather data to follow these rules. These records must be retained for five years from the end of the reportable period. Our accountants for tech companies are well-versed in these requirements, ensuring that your business adheres to all necessary protocols while staying focused on growth.
Platform operators need to fully understand what they need to do, from due diligence to reporting, and our accountants for tech companies can help your business navigate these new regulations effectively.
Reporting Obligations
The most important part of the new HMRC rules 2024 is that platform operators now have to report things. Platform operators have to send a report to HMRC for every calendar year with particular information about reportable sellers. This report is to be sent in by January 31 of the following year. For example, the December 31, 2024, year-ending report has to be turned in by January 31, 2025.
Apart from HMRC reporting, platform operators have to give copies of the data entered to reportable sellers, therefore ensuring openness and enabling sellers to confirm the accuracy of the recorded data.
Compliance and Notifications to HMRC
Platform operators have to tell HMRC whether they are either reporting or exempt platform operators by January 31st, following the conclusion of their first reportable month, therefore guaranteeing compliance. Reliance on the pertinent exemption, a platform operator who qualifies as an excluded platform operator must notify HMRC.
Platform operators who choose to conduct due diligence processes just for active sellers also have to make an election to HMRC by the deadline on January 31st.
Conclusion
The UK government’s decision to make these detailed reporting rules shows their dedication to promoting openness and tax compliance in the gig and sharing economy. Because of these rules, platform operators need to fully understand what they need to do, from doing their research and keeping records to reporting on time and following HMRC’s instructions.
If you don’t follow these rules, you could face big fines and extra scrutiny from HMRC. Platform operators must thus get familiar with these guidelines, use the required systems and procedures, and make sure they satisfy all their reporting responsibilities. These rules will be very important in preserving fairness and accountability in the digital market as the gig and sharing economy keeps growing.



















































